#FeelsLikeBrazil with the Launch of Tata Sky 4K Ultra HD – Taj Lands End,Bandra

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Believing in taking innovation and customer needs to newer heights… that’s exactly what Tata Sky did when they launched their 4k Set Top box on the 4th of July. The event was held at The Taj Lands End, Bandra during the 2014 FIFA World Cup Quarter Finals match between Germany & France. 

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The event kickstarted with Vikram Mehra, Chief Commercial Officer of Tata Sky, spoke of  how Tata Sky have always been in the forefront when it comes to technology and delivering the best TV viewing experience. They partnered with Sony Six, showcasing the World’s Biggest Sporting Festival #2014FIFAWorldCup to give a preview of the 4k. 

The venue was packed with media reporters and  football fans, just waiting to watch the match on the 4K TV. So just when the match was about to begin, Vikram Mehra unleashed the 4K Tata Sky Set Top box on the Sony 4K UltraHD TV and each and everyone of us at the event were just amazed and stunned to see the match in such crystal clear quality. Truly it was a #FeelsLikeBrazil experience. With Drinks and starters going around, everyone was having a gala time.


They also had some games organized during half-time. We along with our friends (the newly engaged couple Kevin and Tanya) were totally glued to the Dart board game and answering questions about football they had some really cool prizes for the right answers and we certainly went home with loads of prizes with our Football IQ being pretty good. The Buffet food did have a limited set of options but we all loved the Thai Fish curry & the desserts. The venue could have been a bit spacious but nevertheless it was a great fun.

Overall, it was an amazing evening, getting to witness Tata Sky’s latest innovation and the 4K Sony TV-To-Die-For along surrounded by crazy foot ball fans.
Good Event management by Maxus Global, wonderful venue, good food and crazy motive – WATCHING #FIFAWORLDCUP2014.

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